Ghostly Discovery from Ghostly International on Vimeo.
I’ve been a fan of Ghostly and Spectral records since the labels first launched. I remember going to their parties in Detroit and Ann Arbor when I lived in my home state of Michigan, and buying their records when 99% of techno djs would gag at the thought of spinning with CD’s or MP3’s.
The labels have since expanded the eclectic repertoire of their musical catalog in ways that have co-evolved with the technologies used by their artists and listeners. Ghostly Discovery is arguably the best application I have seen to provide a functional service to a label’s fans while also showcasing its artists.
Simple functionality allows users to select moods based on colors, and then adjust speed/tempo and to find a balance between synthesized and natural sounds. The application also allows users to create favorites as illustrated in the following demo:
Creating Favorites on Ghostly Discovery from Ghostly International on Vimeo.
Perhaps Ghostly is one of the only labels who could pull this off with the unique variety of artists, tracks, and styles, and in my opinion the app in many ways is representative of the genre-defying innovation the label has supported since its inception.
Ghostly plans to do sneak peaks of upcoming releases exclusively through Discovery, and enables listeners to connect to iTunes to purchase individual tracks that go immediately into your permanent musical library. Now if only Ghostly would sponsor an open bar somewhere in NYC to do a launch party – hey, just gradually turn up the tempo on the app and they don’t even need to book DJs!
If you’re not familiar with the label get the application, and if you don’t have an iPhone check them out. Here’s a great video from School of Seven Bells, Enjoy!
School of Seven Bells – “Half Asleep” from Ghostly International on Vimeo.
