Using Social Media to Build Meaningful Relationships
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Escapeer – Activities Booking Online Made Easy

Filed under: Emerging Technologies — David Passiak @ 2:44 pm

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Today marks the launch of Escapeer, a new activity booking platform beta testing in New York City with plans for global expansion.  The simple concept is consumers can go online and book a range of activities from one centralized place.  Over a year in development, the site went live with hundreds of regional partners and should quickly scale to other major cities.

From a back end and planning perspective Escapeer is an incredibly ambitious project to begin with the task of getting so many businesses on board, but now that it’s live the site has the potential to create and own an entire market.  It’s an impressive achievement that I predict will snowball as word of mouth spreads and should quickly prove out a business model that’s scalable for other cities.

We wish them the best of luck and are glad we now have one place to go every time we want to plan an activity or find something fun to do for our out of town guests.

The Sixth Sense Game Changing Technology

Filed under: Emerging Technologies — David Passiak @ 4:50 am

People since the dawn of time have spoken about having a sixth sense, an intuitive understanding of the world and people around them that enabled them to draw conclusions seemingly impossible beyond the realm of the 5 senses.

Pattie Maes & Pranav Mistry of the MIT Media Lab unveiled a new technology platform at TED that enables users to access information and gain insights into the world around them combining technologies already available for a cost of around $350.

A camera surveys the landscape and recognizes gestures commonly used by the owner, processes this information, and then projects feedback onto a nearby surface, which in turn can be engaged and manipulated similar to Microsoft’s Surface application (the difference being that there is no need for an interactive surface with the image recognition technology).

Users can get information on products and people, access reviews and databases, and a whole lot more.  Pattie Maes ended her talk with the hypothesis that in as short as a decade such technology might be implanted in people to integrate this information directly into one’s internal thought processes.

Watch the video, a short write-up really can’t do this game-changing technology justice.  It is truly remarkable, where Minority Report meets The Matrix.

Make Your Own 3-D Animation Movie

Filed under: Emerging Technologies — Tags: , — David Passiak @ 6:16 pm

I made this video in about 10 minutes on Xtranormal, a free site that enables you to choose characters, backgrounds, text and camera angles, even mood music, emotions, and gestures.

Their tag line is, “if you can type, you can make movies” and it’s just about that easy. I must admit it’s a lot of fun!  Such a cool, simple concept.  What a great way to send a creative invitation or message – heck if I were looking for a job, I’d send one of these instead of a cover letter.

The link to my video can be found here. There is also the option to one-click upload your video into YouTube so I created a ThinkNowYes account and instantly my new video appeared:

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If you join because of this post please come back and put your video in the comments section.  Thanks and I hope you enjoy!

Moving Offline Events into Online Lives

Filed under: Emerging Technologies,Trends and Trendspotting — David Passiak @ 10:45 am

I love creative ways in which people move content from events into permanent places in our lives – social networking profiles, flickr, mobile phones, email, sms, etc..  Bronques of LastNightsParty spawned a phenomenon after launching his site several years ago, and he’s branched off into doing print campaigns, video, and most recently an iTunes Podcast.

Kudos to Bronques for remaining true to the brand he’s created while extending into new directions. (Disclosure: I am working with Bronques on social media strategy, contact me if you are interested in creative sponsorship opportunities.)

MRI Light Painting’s Flashing Lights Photo Booth is one of the coolest new ways to capture the playful spontaneity of nightlife events.   They add such a fun, dynamic layer to events, you can see on the faces of everyone they capture how much fun people are having creating these beautiful photos.

They’ve actually branched out to build an innovative business on top of this by selling high resolution prints of images captured at events, as well as specialty prints around the Valentine’s Day holiday.

Keep an eye out for them.  Thanks to Heiss Rags for posting the URL to the LNP podcast and Katie Longmyer of Good People for posting pics to the Flashing Lights Photo Booth

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What are you doing Dave? Wolfram Alpha is Coming

Filed under: Emerging Technologies — David Passiak @ 2:08 pm

Stephen Wolfram is undoubtedly one of the smartest and most innovative people alive, so when he goes into seclusion and comes out with a claim to have the next big thing, we should listen.  Check him out in Wikipedia here

Wolfram Alpha could be as significant as Google.  The story is everywhere among tech bloggers like Lindsay Lohan going into rehab is to paparazzi, so if you want to get an overview try visiting here at Information Week or this thread from the creator of Twine who spent 2 hours with Wolfram in a personal demo.

What the infamous Hal from 2001 evokes is the fear of a well-intentioned computer who havocs destruction with the goal of serving the needs of its creator.  The conquest and subjugation of the Americas, Africa, and Asian colonies by Western colonialism followed similar principles i.e. we’re here to help you because you’re somehow unfit to rule yourselves; missionaries attempt to convert and destroy indigenous cultures in the name of God; and even ex-lovers stalk and chase after old flames because they want things to work out.

I’m curious to know if it’s possible to disentangle the conversation about values and benevolent intentions from the recurring pattern of having a destructive impact on the intended subject, particularly as this might relate to the future of marketing communications down the road.  What type of implications will technology like Wolfram Alpha have for behavioral targeting on websites?  Will new ad networks somehow “know” what products people want to buy from using semantic web technologies?

Inaugural Post for Think. Now. Yes.

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Thanks for visiting Think. Now. Yes.  This is an evolving resource center dedicated to exploring ways in which we might view the current volatile economic climate to be an opportunity for change and a better future.

TNY combines the years of experience I have working with brands and agencies in the social media and experiential marketing space with my background studying new religious movements during my Ph.D. studies at Princeton.  As I learned how to successfully move branded messages across social networks like Facebook, Twitter, and MySpace, as well as blogs and forums I came to recognize patterns in online behavior that were strikingly similar to how religious movements spread.

Although seemingly incongruous when people get caught up in theological questions, as human institutions religions in many signify the oldest and most resilient forms of branding on the planet.   From the dawn of civilization to the present religions’ success has been contingent upon their ability to continually adapt, co-opt new technologies, change messages, and evolve to meet the needs of their communities and stay relevant in ways that most companies can only dream.

As I sat on a beach in Tulum, Mexico (pic above) it occurred to me how their resiliency and relevancy has little to do with the compulsive obsession most marketers have with Return On Investment (ROI) and statistical models that inform most advertising decisions.  In fact, historically most religions that followed the status quo became replaced by newer practices who better related to people in more relevant ways.

I think the current economic crisis can be viewed as the culmination of greed and self-interested views of the world that date back to the colonial impulse.  We simply need a different way of thinking rooted in values of inclusion and sharing that are perhaps best exemplified by the type of behavior people exhibit online.  The technology we refer to as “social media” has made it possible to build meaningful relationships based on common interests in ways that are unprecedented in the history of humanity.

Think. Now. Yes. is dedicated to providing the resources and inspiration to survive and band together so we can redefine our future.  This is our moment, we will overcome.

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