Every time I go online I run into an advertisement for a quiz. Someone must be taking them – why? What is the business model behind them?
Quiz Rocket has an Alexa ranking of 514 and primarily gets 96% U.S. traffic, with an Alexa ranking of 135 for U.S. This means for the less net savvy that it is the 135th most visited site in the U.S. (I’m intentionally not hyperlinking because I do not want to drive traffic to the site)
I poked around their site a bit, and found their privacy policy carefully enables them to sell information to third-party marketers, follow-up with subsequent emails, and basically do about anything they want with anyone who is willing to say yes to their terms of service to figure out the “answer” to their quiz.
Opting into the terms of service makes them compliant with SPAM laws. Want to know the answer to who is dumb in the dumb quiz? You are if you finish it!
Picture below taken from my good friend Todd, who like me is a bit fed up with this quiz nonsense. At least we don’t have to listen to quizzes in the subway like ring tones, but maybe that’s next…
